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We Are Labels


Timeless design

We Are Labels is a modern retail concept for men and women. Founded in 2010 as a small boutique in Amsterdam, they started with a mission to spotlight independent brands with an emphasis on authenticity and craftmanship.
Today, We Are Labels continues to stay true to its vision with the addition of 10 stores throughout the Netherlands & Belgium and the webshop Their curated selection of clothing and apparel focuses on exquisite quality and sustainable practices to deliver a timeless and conscious collection.

The studio was responsible for: We Are Labels art direction, illustrations, posters for stores, digital banners, stickers and content for social media and campaigns.


Art direction

Studio Vague d'amour was responsible as the main designer in house to create and keep a consistent visual identity across shops and online platforms.

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