A modern bakery
Vague d'Amour adores helping small artisans to stand out from the competition. The Mountchampe bakery is a fine example of what Vague d'Amour can do. The illustration has been put in the spotlight here and breaks the very often serious and old side of bakeries.
The graphic brand identity is inspired both by the art deco movement but revisited with a more modern and refined version.
The animated posters add a note of humor and a friendly feel to the visual identity.
"There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun."